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20年来最具影响力的20本商业书籍

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     After assuming that outstanding long-term performance was almost certainly the result of a series of strong CEOs and great ideas, Collins and Porras experienced an almost Joycean epiphany: Much more important than a charismatic leader is flexibility--bright people unafraid to try a lot of stuff and keep what works. In other words, its not about vision at all. The pursuit of a core ideology, on the other hand, is vitally important.
    
     Collins made the list a second time with last years Good to Great (HarperCollins). In this book, Collins advises management on how to turn good companies into great ones.
    
     If Built to Last and In Search of Excellence focused on achieving greatness, Reengineering the Corporation by Michael Hammer and James A. Champy (HarperCollins; 1993) concentrates on restoring it. The book propounds case studies from divisions of Ford Motor (nyse: F - news - people ), IBM (nyse: IBM - news - people ) and Taco Bell.
    
     With Seven Habits of Highly Effective People (Simon & Schuster; 1990), author Stephen R. Covey became the unabashed champion of personal management. A dozen years after its publication it remains on bestseller lists--with more than 10 million copies sold. The real wonder is why, despite so many people having purchased the book, the average guy is still no more effective today than he was a decade ago.
    
     The book even gave rise to a public company of its own, FranklinCovey (nyse: FC - news - people ), an an international learning and performance solutions company with 2001 sales of $525 million.
    
     Before Peters and Waterman there was Peter Drucker. While most of his groundbreaking work on management was published before 1982, our panel gave a nod to the master, naming his The Essential Drucker (HarperBusiness; 2001) compendium as one of the most influential business books of the era.
    
    
     Rank Title Author(s) Publisher Year
     1 In Search of Excellence: Lessons from Americas Best-Run Companies Thomas Peters, Robert H. Waterman HarperCollins 1982
     2 Built to Last: Successful Habits of Visionary Companies James C. Collins, Jerry I. Porras HarperCollins 1994
     3 Reengineering the Corporation: A Manifesto for Business Revolution Michael Hammer, James A. Champy HarperCollins 1993
     6 Competitive Advantage: Creating and Sustaining Superior Performance Michael E. Porter Free Press 1998
     7 Crossing the Chasm: Marketing and Selling Technology Products to Mainstream Customers Geoffrey A. Moore, Regis McKenna HarperBusiness 1999
     8 Seven Habits of Highly Effective People: Powerful Lessons in Personal Change Stephen R. Covey Simon & Schuster 1990
     9 The Six Sigma Way Peter S. Pande et al, Robert P. Neuman, Roland R. Cavanagh McGraw-Hill 2000
     13 The Innovators Dilemma: When New Technologies Cause Great Firms to Fail Clayton M. Christensen Harvard Business School Press 1997
     15 The Essential Drucker Peter F. Drucker HarperBusiness 2001
     16 Competing for the Future Gary Hamel, C. K. Prahalad Harvard Business School Press 1994
     19 Good to Great: Why Some Companies Make the Leap...and Others Dont James C. Collins HarperCollins 2001
    
    
     Narrative
     Some of our panelists thought that books like Barbarians at the Gate didnt belong on a list of business books because they are not about how to conduct business. But the fact remains: well-written nonfictional narratives like Barbarians and Liars Poker continue to exert tremendous influence on how the public views Wall Street and the world of business.

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